Food In Canada

Vineland appoints new CEO

By Food in Canada staff   

Business Operations Research & Development Fruit & Vegetables

Vineland Research and Innovation Centre has appointed Ian Potter as its new chief executive officer, starting on April 1.

“I am excited to be joining Vineland as CEO and look forward to relocating to the Niagara region and working alongside key stakeholders to expedite opportunities for further collaboration and success within the Canadian horticultural space,” said Potter.

Potter has 25 years experience in the Canadian research and innovation space, in senior leadership roles with both the National Research Council Canada (NRC) and with Alberta Innovates – Technology Futures (AITF).

“He is a well-rounded executive who brings significant operating expertise and commercialization know-how to Vineland. His team-focused approach aligns well with the extensive skill base and expertise already within the Vineland team and will support continued growth and impact for the horticulture sector,” said Warren Jestin, Vineland’s board chair.


Board director, Shelley Martin, acted as interim CEO following the resignation of Jim Brandle in November 2018.



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