The Little Potato Co. reveals new brand look

The Little Potato Company launches a new brand look and feel. The new visual identity features modern, vibrant, fresh colours and a new logo.

The rebrand also includes new family-friendly packaging with updated product names, new brand characters, a refreshed website and social channels and a new digital ad campaign.

“We did extensive research to deeply understand our consumers, and what they care about is feeding their families with healthy, easy meals and finding moments of connection and joy together. We refreshed the brand with a new brand promise, to bring little moments of happiness to busy families,” said Angela Santiago, CEO and co-founder of the Little Potato Company. “We bring that to life in every element of our relaunch, from the colourful logo to our characters, and our heartwarming ad campaign.”