Revisiting Tom Peters’ from “Innovate or Die” to “Innovation is Fun”
For years Tom Peters’ was on an “Innovate or Die” soapbox. No doubt his manifestos and engaging presentations helped spark new ways of thinking about business excellence and the role of innovation.
Below are 12 favourites from a 2009 list of his 121 “Innovate or Die: Menu of [Essential] Innovation Tactics,” which would apply to most agri-food and beverage businesses. Even if you have read these “innovation tactics” before, it can be worthwhile to review again.
The link to Peters’ free list of 109 more innovation tactics is currently easy to access, via Google.
Innovation can be fun, and lead to greater passion and productivity! Why not inspire yourself and your team(s), by creating your own list(s) of positive terms to describe what being innovative means to you and your division/organization? This can inspire pride and inclusiveness, resulting in greater camaraderie and productivity. You may also nudge some of your team members.
Jack Matson coined the term in the title of a book he wrote in 1981, Innovate or Die: A personal perspective on the art of Innovation. This book was written to provide tools to get out of the Stone Age. Times have changed.
Your feedback is welcome. Please feel free to share your favourite positive “innovation tactics.”
Peter Henderson is a director on the board of the Agri-food Management Institute (AMI). He is also founder and managing director of Ideovation, a Toronto-based growth strategy services company. Contact him at [email protected]
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