Food In Canada

Peak of the Market appoints new CFO and mar-com manager

By Food in Canada staff   

Business Operations Peak of the Market

Deena Clarke

Peak of the Market names Deena Clarke as chief financial officer and Jodi Johnson as marketing and communications manager.

Clarke held the role of controller at Granny’s Poultry Cooperative for the past 12 years where she led the finance team. She was also involved in a $37-million plant expansion and renovation project in 2016.

“We are so pleased to have Deena join us as CFO,” said Pamela Kolochuk, CEO, Peak of the Market. “Deena’s financial experience in both the agriculture and food industries is a perfect match for our business and will serve us well into the future.”

“Joining Peak of the Market is both a personal and professional achievement for me,” said Clarke. “I am looking forward to the challenge of learning a new segment of the agriculture industry, while at the same time, looking to providing input on the opportunities that Peak of the Market and their grower partners can tap into. Being raised on a mixed farm of grain and pure-bred Angus beef, agriculture has been and is important to me and my family. I am proud to be a part of the Peak of the Market team.”


Johnson’s 20-year career in marketing and communications spans two provinces. A Winnipegger at heart, she first worked with Manitoba Turkey Producers, but a move to Calgary resulted in a 15-year career in multiple communications and high-profile special events roles with the Calgary Stampede. An opportunity with the Red River Exhibition brought Johnson home, where she spent the past 10 years as communications and marketing manager.

“Jodi is a great fit for our newly created position of marketing and communications manager,” said Kolochuk. “Jodi’s extensive experience, coupled with her enthusiasm, will serve Peak of the Market well in years to come.”

“I am very proud to be joining the team at Peak of the Market,” said Johnson. “There are some wonderful stories happening at Peak of the Market. Whether it’s sustainability on the farm, innovative technology in the distribution centre or the significant health benefits of products being produced by the growers, I am looking forward to sharing all kinds of stories with a variety of audiences. Stay tuned!”

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