Food In Canada

Ontario pork producer first to make important health claim

Ontario's Willowgrove Hill wins agri-food award for innovative new product

April 5, 2011  
by Food in Canada staff

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Mitchell, Ont. – Pork producer Willowgrove Hill has been granted the Premier’s Award for Agri-Food Innovation Excellence.

The Mitchell, Ont.-based company, owned by Paul and Rosie Hill, is recognized for its innovative new pork product that is nutritionally enriched with DHA/EPA omega-3 polyunsaturated fatty acids and organic selenium. The company also raises its pork without the use of antibiotics or growth hormones.

Because of these nutrients, Willowgrove is the first and only pork in North America able to be labelled with the health claim “Supports the normal physical development of the brain, eyes and nerves.”

Willowgrove works with animal health and nutrition supplier Grand Valley Fortifiers to introduce the DHA/EPA omega-3 and organic selenium to its hogs naturally through feed.

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“We undertook a long process, in a very challenging industry, because developing delicious, nutritionally enriched pork was important to us as a family,” says Rosie Hill. “We’re committed to this both professionally and personally.”

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