With cannabis set to become legal in Canada in October 2018, the makers of the OH HENRY! candy bar have launched speciality packaging to usher in the new era.
OH HENRY! 4:25 is available while supplies last this summer. The bar’s crunchy peanuts and chewy caramel deliver “a sweet and salty taste that is perfect for the moment whenever hunger, or the munchies, hit,” the company says in a release.
The play on the 4:20 code term among the drug’s fan base for cannabis consumption, OH HENRY 4:25 is specially formulated to satisfy the intense hunger that occurs five minutes after 4:20, says senior marketing director Jackson Hitchon.
“The OH HENRY! 4:25 bar is a true testament of our dedication to not only meeting our consumers hunger needs, but also to provide creative and innovative products” he said.
“We as Canadians are experiencing a unique and historic cultural moment with the recent legalization of cannabis and OH HENRY! wants to be part of this moment,” he said.
A Must Read for all food & beverages industry personnel
Canada’s national food & beverage processing authority
Serving the Canadian food & beverage processing industry for over 80 years!
FREE to qualified industry professionals