Food In Canada

Noble Foods Nutrition acquires the Co-Packing activities of Betty Lou’s, Inc.

August 10, 2020   by Food in Canada staff


Noble Foods Nutrition Inc., a leading nutrition and energy bar contract manufacturer based in Montréal, announced that it has acquired the co-packing activities of Betty Lou’s, Inc., a leading bar manufacturer, located in McMinnville, Oregon. Noble Foods is excited to join its 20 years of bar manufacturing know-how with Betty Lou’s 42 years of experience in order to establish its foothold as a leading medium-sized bar manufacturer in North America.

Co-packing activities will continue uninterrupted at the McMinnville facility, and all products manufactured under the Betty Lou’s array of brands will be manufactured at a new facility located in McMinnville under the continued ownership of Betty Lou Carrier, the founder.

In 2018, Novacap, a leading Canadian private equity firm, acquired an interest Noble Foods, with the intent of acquiring other bar contract manufacturers in North America.  “This acquisition marks the first transaction in our investment thesis and an excellent foothold for Noble Foods in both the United States as well as the West Coast,” said Antoine Casimir, Principal – Industries, at Novacap.

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