McCain Foods acquires Scelta Products
By Food in Canada StaffBusiness Operations Fruit & Vegetables Editor pick frozen foods McCain Foods Ready-to-eat
McCain Foods has acquired Scelta Products, adding the Netherlands-based producer of frozen foods to its growing family of prepared vegetable appetizer product offerings.
Scelta Products marks the latest in a series of investments and acquisitions McCain has made in recent years to expand its appetizer and snacking offerings. Some of these include Ad van Geloven, Strong Roots and Forno De Minas.
“With common customers and shared values as family-owned companies, there is a natural complement between McCain Foods and Scelta Products,” says Max Koeune, CEO of McCain Foods. “We feel honoured and privileged to build on the legacy of Scelta Products, bringing their delicious product to our customers as we expand on the fantastic business that Scelta’s founders have created.”
Scelta Products has been in the frozen vegetable industry for more than 22 years and has been a business partner of McCain’s for the past 13 years. Scelta Products’ onion rings, battered and breaded mushrooms and other vegetable appetizers fit well within McCain’s existing appetizers portfolio.
Scelta Products’ plant assets will be integrated into McCain’s product network, creating increased production capacity to accelerate global prepared appetizer growth throughout European and international markets.
Scelta Mushrooms, co-founder of Scelta Products and the international route to market for more than 20 years, will solely focus on its mushroom business going forward.
McCain values the skills, experience and motivation of the management and employees of Scelta Products and looks forward to welcoming them to the McCain family.
“After more than a decade of building a successful business partnership, we are thrilled to officially become part of the McCain Foods family,” say Jos Koster and Wilco Boone, co-founders of Scelta Products. “Our companies have grown together over the years, and I’m excited to see that continue. In joining forces with McCain, a global leader in prepared appetizer products with similar business values to ours, I am confident that the legacy of Scelta Products’ will continue to be built upon.”
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