Happy Planet stops production of smoothies
By Food in Canada StaffBusiness Operations British Columbia Editor pick Happy Plant
Happy Planet reimagines its brand direction to better suit Canadians’ changing tastes and preferences. The brand, which first introduced its classic smoothies in Vancouver in the early 90s, is pivoting its product line up to focus on drinkable snacks that are higher in nutrition and offer functional benefits including higher protein, more fibre, less sugar and ingredients like sustainable grains and superfoods.
As a result of this shift, as of October 30, 2022, Happy Planet will discontinue the production of all fruit smoothies.
“It’s definitely a bold move – but we’re a brand known for making bold moves,” said Natasha Questel, president of Happy Planet Foods. “We disrupted the smoothie category in the 90s, but the needs of consumers have changed since then. Canadians are busier than ever, so they’re seeking out healthier, more portable snack options made with real ingredients they can trust. The time is right for us to respond to these changing needs.”
Happy Planet’s focus under this updated brand direction will be its new Morning Oatz and Clean Protein Plant-Based Shakes offerings.
Happy Planet is also making changes to its packaging, with a transition away from plastic bottles to plant-based cartons.
“Most of the products in the smoothie and beverage aisle are today in plastic, so it was important for us to start this journey now, beginning with this new innovation. We’re planning to reimagine all of our product packaging over the next three years,” said Questel.
Happy Planet will continue to produce a full lineup of organic soups and wellness meals as well as their organic grass-fed creamery products.
“We know change can be hard, but the changes we’re making today will ensure we can focus on better serving the needs of our Canadian consumers tomorrow, while doing better for people and planet,” added Questel.
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