Hain Celestial sells Westbrae Natural brand

The Hain Celestial Group completes the divestiture of its Westbrae Natural brand to Bush Brothers & Company.

Mark L. Schiller, Hain Celestial’s president and CEO, said, “In our continuing journey to simplify the company and focus on the brands and categories with growth potential in line with our strategic direction, we are pleased to announce the divestiture of the Westbrae Natural brand to Bush Brothers. The divestiture of this non-strategic brand represents another important step in simplifying our North America portfolio, while improving our future growth profile, margins and cash flow. The transaction allows us to focus more resources on driving distribution and expanding innovation on priority brands.”