Green Mountain Coffee partners with Laura Secord
Green Mountain Coffee Roasters has partnered with Laura Secord to launch Laura Secord Hot Chocolate K-Cups for the Keurig brewing system
Montreal – This fall, consumers will be able to enjoy Laura Secord hot chocolate at the push of a button.
GMCR Canada Holding Inc., which is a subsidiary of Green Mountain Coffee Roasters Inc., has partnered with Laura Secord to bring consumers Laura Secord Hot Chocolate K-Cup packs.
GMCR and Green Mountain Coffee Roasters Inc. focus on specialty coffee and coffeemakers with the Keurig brewing technology.
The five-year agreement between the two companies includes the launch of a first variety of hot chocolate in fall 2014, which will be an intense and creamy hot chocolate.
The agreement also contains the launch of more varieties of Laura Secord hot chocolate in fall 2015.
The new Laura Secord Hot Chocolate K-Cup packs will be available at Keurig.ca, as well as participating grocery, retail, and away-from-home channels throughout Canada.
They will also be available through the 108 Laura Secord stores and on the Laura Secord website at laurasecord.ca.