The NPD Group, a market research company, has found that while a majority of Americans feel that foods in supermarkets are safe, the percentage who feel this way has decreased over the last five years.
In its latest NPD Food Safety Monitor, results show that in 2007 and 2008, 63 per cent agreed with the statement that foods sold in supermarkets are safe, versus 68 per cent who agreed with the statement in 2004.
Top food safety concerns
As far as food safety concerns, salmonella, E.Coli, trans fatty acids, mercury in fish/seafood, mad cow disease, high-fructose corn syrup, artificial growth hormones in milk, genetically modified foods, foot and mouth disease, and meat/milk from cloned animals rank among American’s top food safety concerns.
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