Food In Canada

Eat & Beyond appoints Justin Osborne as VP, sales

March 29, 2022  
by Food in Canada staff

Business Operations



Eat & Beyond Global Holdings appoints Justin Osborne to the newly created role of vice-president of sales.

With over 10 years of CPG sales and marketing experience, Osborne will work closely with select Eat & Beyond portfolio companies to accelerate their commercial success in the market.

“I am incredibly excited with the opportunity to join Eat & Beyond to help its portfolio companies redefine the future of food,” Osborne said.  “We are in the midst of an evolution when it comes to how we feed the world and I strongly believe that Eat & Beyond is uniquely positioned to assist its portfolio companies in capitalizing on these opportunities.”

Most recently, Osborne served as head of sales for Vega Canada, overseeing USA Club and international sales.  Prior to this, he held progressively senior sales roles at Vega as well as sales and marketing roles at SC Johnson, Pepsico and Pfizer. Osborne holds an MBA with a double major in Strategic Marketing and Management of Innovation & New Technology as well as an Honours Bachelor of Commerce degree, both from the DeGroote School of Business at McMaster University.

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“We are delighted to have Mr. Osborne join the Eat & Beyond team,” said Eat & Beyond CEO, Michael Aucoin. “He brings a wealth of experience and an in-depth knowledge of both the traditional and emerging retail spaces.  His experience at leading companies, such as Vega and SC Johnson, will dramatically augment the ability of Eat & Beyond to accelerate the revenue momentum of the portfolio companies that we are able to support and work closely with.”

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