Food In Canada

Drought, low consumer confidence hit food manufacturing hard: report

By Food in Canada magazine staff   

Business Operations Food Trends Conference Board of Canada Food Manufacturing

The Conference Board of Canada’s latest report shows how hurt crops and poor job market will affect food manufacturing

Ottawa – A recent report from the Conference Board of Canada says the country’s food manufacturing sector will have to struggle through a tough 2012.

According to the report, called Canadian Industrial Outlook: Canada’s Food Manufacturing Industry-Summer 2012, a slow recovery in exports to U.S., a significant increase in commodities prices due to drought, and a slowing Canadian job market all mean the industry will generate meagre growth this year.

Pressure on profit margins

Michael Burt, director of Industrial Economic Trends at the Conference Board, says food companies are being squeezed by both costs and prices.


“Input costs are rising due to a run-up in commodity prices, and demands from retailers and consumers are limiting the ability of manufacturers to increase their own prices. The result is pressure on the industry’s profit margins,” says Burt.

The report adds that the worst drought in decades continues to punish key farm states in the U.S., and predictions are that 2012 could see the lowest average corn yield in more than 15 years.

The U.S. accounts for nearly 40 per cent of global corn production and 35 per cent of soybean production.

Plummeting yields have major implications for world food prices.

Corn is used in everything from cereals to cake mixes and candy bars, so consumers are likely to see increases as high corn prices make their way through the food product supply chain.

Output forecast

The industry’s output is forecast to advance by only 0.5 per cent this year. Industry profits will inch up from $4.6 billion in 2011 to $4.7 billion in 2012, and pre-tax profits will gradually improve beyond 2012.

However, manufacturers will not likely see the kind of profit growth they enjoyed between 2006 and 2009.

Drivers to recovery?

Food manufacturing is one of Canada’s largest industries and consumer tastes will largely dictate the direction of the industry.

Conveniences (such as the increasing popularity of snack foods) and healthfulness are two leading drivers for manufacturers. The trend among consumers toward more healthful eating is exerting considerable influence over food manufacturers’ business plans.

“Introducing innovative organic and natural products with higher profit margins and opening up new markets are likely to be the twin engines that drive growth in the future,” says Burt.

As well, catering to consumers in emerging countries such as Brazil, India, China, Mexico, Poland, and South Korea creates opportunities for Canadian food manufacturers looking to export their products.

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