Del Monte scores with Canadian Soccer Association
By Food in Canada staffBusiness Operations Food Trends Research & Development Fruit & Vegetables Health & Wellness children fruit sports
Fruit processor teams with soccer association on national partnership
Toronto, Ont. – Del Monte Canada has announced that it has formed a national partnership with the Canadian Soccer Association.
Under the terms of the partnership, Del Monte becomes the association’s official fruit snack provider through to 2013. It will also be an associate level sponsor for the organization, its national teams and the Nutrilite Active Start Soccer Fests aimed at children under age 11.
Del Monte has also announced that it has signed Christine Sinclair, captain of the Women’s National Team, as its athlete representative.
To mark the new partnership, Del Monte Canada is offering customers and soccer fans the chance to win a soccer clinic with Sinclair for their club or school team. The contest is already posted on Del Monte’s website, and the promotion will appear in retail locations by mid-August 2011, running until Nov. 30. The draw will be held in early December.
“We would like to welcome Del Monte to the Canadian Soccer Association and thank them for their commitment to the growth of soccer in this country,” says Peter Montopoli, general secretary of the Canadian Soccer Association. “It is the support of companies such as Del Monte and their recognition of the sport’s importance to Canadians through the placement of the Canadian Soccer Association logo on up to 10 million products that will grow the brand of soccer in this country.”
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