Initiative will raise awareness and funds for polar bears and their habitat
Toronto, Ont. – Coca-Cola Canada is again partnering with the World Wildlife Fund Canada (WWF) to help raise money for the protection of polar bears and their habitat, the Last Ice Area.
This is the second time the partnership has teamed up to support Arctic Home, a five-year initiative to conserve polar bears and their natural environment, as well as to support sustainable practices.
The Last Ice Area is a 1.4-million-sq.-km area of summer sea ice in the Arctic that is expected to be the most resilient to Arctic warming. WWF Canada is working with Northern peoples to develop a plan for this area so that it will continue to support local communities and polar bears.
To help support the initiative, Coca-Cola Canada has committed $2 million towards polar bear conservation over the next five years. The company will also donate five per cent of the proceeds from specially marked 12 and 15-packs of Coke, up to $235,000, to Arctic Home. The funds will in part go towards research on the impact of climate change in the Arctic.
From Jan. 14 to March 31 Canadians can visit www.livepositively.ca/arctichome/ to pledge their support for the initiative and to learn more about how to make changes in their daily lives that will affect conservation efforts and sustainability.