Claire Bara to lead Lassonde’s Canadian subsidiary
Lassonde announces the appointment of Claire Bara as president of its Canadian subsidiary,
namely A. Lassonde, Inc.
Bara previously held the position of executive vice-president and general manager of marketing, trade and product development at A. Lassonde, Inc.
In her new role, Bara will lead the commercial activities of this subsidiary, which develops, manufactures and markets ready-to-drink juices and drinks and fruit-based snacks for the Canadian market. Her experience, vision and management skills will be leveraged to meet the challenges of these highly competitive segments.