Saputo has launched Cathedral City cheese to 500 stores across Canada including Save-on-Foods, select Independent boutiques, and soon this fall, at the different Loblaw Companies banners including Loblaws and Zehrs. The Canadian products assortment includes the Mature Cheddar block 200 g, Extra Mature Cheddar block 200 g and Mini Cheddar nets 6×20 g formats.
Made at Davidstow creamery in Cornwall, England, this specially- made cheese has a consistent track record of winning awards, including claiming the prestigious DuPont Danisco Grand Prix Cup at the British Cheese Awards 14 times in the last 18 years.
The making of a very special cheese
Cathedral City is made by the only cheddar maker to hold the coveted Royal Warrant, first granted over 20 years ago, meaning the cheddar is supplied to Her Majesty The Queen’s Royal Household. With over 50 years of cheese-making expertise, Cathedral City is made using the finest, natural ingredients (fresh milk, starter cultures, vegetarian rennet, salt) at the multi-award-winning Davidstow creamery in Cornwall, in the Southernmost region of England. The use of farm-assured milk from 330 dedicated, local West Country dairy farms and traditional cheese-making techniques guarantees a unique flavour and unrivalled consistency.
The Davidstow creamery has a consistent track record of winning awards, including claiming the prestigious DuPont Danisco Grand Prix Cup 14 times in the last 18 years. Work is currently underway to increase production capacity at the Davidstow creamery to enable it to satisfy increased demand for Cathedral City in both the UK and abroad.
The innovative ‘pillow pack’ packaging optimises the keeping quality of the cheese and flavour development, while the press-to-close mechanism (introduced by Cathedral City into the UK market in 2003) allows consumers to reclose the pack to keep their cheddar fresh, avoiding using secondary plastic wrapping and food wastage.
The Finished Product
The cheese, which uses the same core recipes worldwide, is matured and packed in England before being shipped to Canada. Bespoke packaging has been created for the Canadian market to include dual French/English language and references to the brand’s British heritage and consistent quality. The launch will be supported by a variety of marketing initiatives, including point of sale promotions and sampling as well as social media influencer campaigns.
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