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Canada’s Sweetest Bakery Contest returns for second year


Bakery manufacturer and ingredient supplier Dawn Foods  has announced the kickoff of its second Sweetest Bakery in Canada contestTM. With registration already open for interested bakeries, customer voting will open July 1 and run through Sept. 30. Consumers from across the country are invited to cast their vote and help their favourite bakery win the title of Sweetest Bakery in Canada.

“Last year, the Sweetest Bakery in Canada contest was a key touchpoint for our customers – providing an exciting way to help grow their business and engage with their local communities,” said Angie Goldberg, chief marketing officer for Dawn Foods. “Heading into our second year, we’re expanding the contest to showcase the variety of specialty bakeries throughout the country. With so many ways to win this year, we expect even more bakeries to participate and consumers across the country to take part in the fun and vote for their favourite bakery.”

New to the contest this year, category prize winners will be announced in each province or region[1]. The new localized category winners include: Sweetest Doughnut Shop, Sweetest Cake/Cupcake Shop and Sweetest Bakery. These winners will also receive support from Dawn to help promote their bakeries in their local communities.

The grand prize winner will be announced in October and will receive an all-expenses paid trip for two to participate in a workshop with Dawn’s Senior Bakery Application Chef, Melissa Trimmer, to create custom bakery items and learn about the industry’s latest trends.

In 2018, the contest’s inaugural year, there were more than 353,000 votes for 260 participating bakeries. Most participating bakeries saw sales growth throughout the contest.

Bakeries interested in participating can register now on the contest’s website at www.sweetestbakeryincanada.com/register and starting July 1, those interested in voting for their favourite community bakery can enter once per day online or by texting their bakery’s unique keyword found in  stores to 393939 (standard data and text message rates apply).

For more information about the contest and voting, visit www.sweetestbakeryincanada.com.

[1]The provinces/regions include seven dedicated areas:  British Columbia, Alberta, Manitoba, Saskatchewan, Ontario, Quebec, and Atlantic Canada (includes Prince Edward Island, New Brunswick, Nova Scotia, and Newfoundland).

 


Kristy Nudds

Editor, Food In Canada
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