Food In Canada

Cadbury promotes joy of giving and receiving

By Food in Canada staff   

Business Operations Confectionery charity chocolate local

A new promotion from Cadbury Adams Canada aims to reward customers while supporting both local and global charities.

The One for Me, One for You campaign involves 15 charities, and says the company, demonstrates how simple, every day purchases like chocolate, gum and confectionery make a big difference to those in need.

To participate, Canadian consumers start by visiting one of two websites, or, with a UPC code obtained from any participating Cadbury product. On the sites, customers have the opportunity to win one of over 200 instant prizes while providing a donation to a charitable organization. They also have the chance to both win and donate $100,000.


Charitable Donations

For every instant prize given through the website, a donation is also given to a range of charitable organizations. Participating charities include: World Literacy of Canada, The Make-A-Wish Foundation of Canada, Goodwill Industries of Toronto, MusiCounts, One Laptop Per Child, The Humane Society of Canada, and Tree Canada.

Charities hoping to receive the $100,000 donation include: The David Suzuki Foundation, The Canadian Foundation for AIDS Research, The Canadian Cancer Society, The United Way of Canada, The Humane Society of Canada, The Make-A-Wish Foundation of Canada, World Vision Canada, Operation Enfant Soleil, CARE Canada, Tree Canada and UNICEF.

The contest starts Aug. 17 and ends on Nov. 8, 2009.

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