Brenntag launches global Food & Nutrition brand
By Food in Canada staffBusiness Operations Ingredients & Additives
The Brenntag Group has launched a global food and nutrition brand, Brenntag Food & Nutrition. This new brand will draw together and coordinate the company’s food and beverage capabilities in 73 countries into one business unit and management structure.
The Brenntag Group said in a release that its customers and suppliers will benefit from Brenntag Food & Nutrition, as the brand understands their market specific needs and developments. The company’s 28 food application and development centers are at the business partners’ service in the universe of food – its technical teams create tailor-made food and nutrition formulations and deliver smart solutions.
Brenntag Food & Nutrition is at home everywhere in the world with a strong local presence and infrastructure. Brenntag Food & Nutrition is deeply rooted in the local culture and business, and it is perfectly positioned to meet the needs of its partners. Brenntag’s experienced marketing and sales people are a preferred channel for suppliers and a trusted partner to customers, ready to boost existing business and to open new opportunities. At the same time the Food & Nutrition organization will use the market leading distribution excellence and infrastructure of the Brenntag Group. It is also equally committed to Brenntag’s safety and sustainability promise, thereby fulfilling the industry’s ever-growing safety, quality and regulatory requirements.
“We want our partners to sense that difference, to sense the difference we can make to their product and their business”, said Tom Corcoran, vice president Food & Nutrition Brenntag Group, his ambition for the new unit. He adds: “Our biggest asset, however, is our team who shares a common passion for food and nutrition. We aspire to be a living network, sharing best practices, knowledge and insights and ultimately turning trends into marketable products for our partners.”
Brenntag Food & Nutrition will have its own structure within the Brenntag organization. Tom Corcoran is leading the global business, overseeing global targets, strategy and marketing. Brenntag’s four regions are each covered by a vice president who will be responsible for regional strategy and operations.
“Brenntag has a significant Food & Nutrition business on a global scale with a good mix of ingredients, specialty chemicals and value-added services. With our capabilities we are now at a tipping point where it made sense to join all respective forces to concentrate on Food & Nutrition which is an important industry segment for Brenntag with attractive opportunities for growth. With the new set-up, we will be in a much better position to meet the expectations of our current and future business partners on both, local and global level”, said Henri Nejade, member of the management board of Brenntag Group.
The new Food & Nutrition brand has the slogan “Sense the difference” to demonstrate Brenntag’s new global market approach, unveiled at the Supply Side West show in Las Vegas, Nevada November 8.
For more information on Brenntag Food & Nutrition, visit www.brenntag.com/food-nutrition
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