BURLINGTON, Vt. — Ben & Jerry’s has convened a new Dairy Advisory Council comprised of experts in environmental health, the animal protection movement, Lake Champlain water quality, and organic farming to help the company achieve its newly refined Values-Led Dairy Vision.
The company’s vision is that all dairy used by Ben & Jerry’s in the manufacture of its products will be sourced from dairy farms which have:
“Our Values-led Dairy Vision is based on what our fans have a right to expect of us,” said Dave Rapaport, Ben & Jerry’s global social mission officer. “While we’re proud of the progress we’ve made over the past decade in helping farmers build soil health, improve animal welfare and increase the sustainability of their farms through our industry-leading Caring Dairy program, we know there is still a long way to go in achieving our vision. This new, independent council will provide ideas and advice as we develop a long-term roadmap for our goals, with objectives and milestones along the way.”
Each member of the Dairy Advisory Council has been chosen for his or her expertise in a certain field, and has been encouraged to challenge Ben & Jerry’s assumptions and approach. The council members are: