Barentz acquires Viachem in the U.S.
By Food in Canada StaffBusiness Operations Ingredients & Additives Barentz Viachem
By combining a dedicated market research function and digitally enabled sales & marketing capabilities, Viachem represents a market growth engine for Barentz and its principal suppliers.
The team will continue to be led by Mike Efting, Viachem’s president and founder, and offices will remain in Plano, Texas and Augusta, GA.
Hidde van der Wal, Group CEO of Barentz, said, “Viachem has developed sales & marketing capabilities that are unique in the industry and we’re thrilled to welcome Mike and his team into the Barentz organization. By combining these capabilities with Barentz’ global scale, technical expertise, and extensive digital infrastructure, we see significant opportunity to expand market share for our customers and principal suppliers.”
Efting added, “Our vision at Viachem has always been to change the way chemicals and ingredients are bought and sold. When we set out to find the best long-term home for Viachem’s employees, customers, and principals – while remaining true to our vision – we quickly identified that Barentz had all the attributes we were seeking. The entrepreneurial culture, commitment to digital tools, global scale, and a portfolio of synergistic product lines were a few of our requirements and Barentz checked every box. We are excited for what the future holds with Barentz.”
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