Food In Canada

Arterra Wines of Canada deploys upgraded planning solutions platform

By Food in Canada   

Business Operations Food In Canada Beverages

March 3, 2020, Houston, Texas – Arterra Wines Canada, Inc. of Mississauga, Ont., has deployed Blue Yonder planning solutions to capitalize on new opportunities in the Canadian beverage industry.

The announcement was made by Spinnaker, a global provider of supply chain consulting and returns management solutions.

Arterra is a producer and marketer of award-winning, globally recognized Canadian and imported wines in the Canadian market.

A long-time Blue Yonder customer, Arterra Wines is powering its demand and supply-related business processes with the company’s planning solutions.


Arterra engaged Spinnaker to tailor and upgrade its Blue Yonder planning solutions platform to capitalize on the new opportunities in the Canadian beverage industry created by regulatory changes and build a foundation for future growth and solution expansion.

The upgraded platform enables Arterra to forecast from the store shelf to the winery, and view results across its entire distribution network for improved inventory planning.

From a technical perspective, Spinnaker provided the know-how to upgrade the latest Blue Yonder release and drive a 60-per-cent improvement in batch and online performance, permitting Arterra to make profitable business decisions faster and more effectively all on a single platform.

Arterra’s transformation efforts were supported with a comprehensive set of business process and change-management improvements that enabled end-users to leverage the powerful platform and harness future supply-chain innovation.

“Optimizing our supply and demand planning solutions platform is a key driver in our bold digital transformation,” Paul Kassebaum, senior vice-president, operations, Arterra, said in a press release.

“Through the expertise and efforts of Spinnaker and our Arterra team, we’ve successfully upgraded our existing platform and accelerated our ability to supply the right product at the right place for our retail customers and Canadian consumers.”

Kenneth Poore, director at Spinnaker said, “Arterra continues to transform its supply chain to embrace current market conditions while adding capabilities to take advantage of future opportunities. We believe that Arterra’s investment in Blue Yonder solutions enabled by Spinnaker will provide a foundation for continued industry growth.”

Arterra Wines operates eight wineries across Canada and distributes more than 100 wine brands, including seven of the top 20 brands in the country. The company employs approximately 2,000 full- and part-time staff across Canada.

Spinnaker is a supply chain services company that helps clients grow, manage risk, reduce costs, and improve customer service by developing supply chain capabilities.



Print this page


Stories continue below