Alberta Milk chooses Venture Play to champion dairy

Venture Play, a marketing services firm and part of the Venturepark business growth ecosystem, has been chosen as marketing agency of record for Alberta Milk, the nonprofit organization representing the province’s 500+ family-owned and operated dairy farms.

The account work begins immediately with a new 2021 campaign, and includes brand strategy, media, creative, public relations, social media and experiential marketing.

“Venture Play stood out to our team for a number of important reasons,” says Karlee Conway, marketing and communications manager, Alberta Milk. “Most notably, its ability to tell made-in-Alberta stories, its veteran team, and its creative and strategic firepower. Helping support our dairy farms with compelling storytelling will be key for our brand and producers. We are excited to have them aboard and look forward to their contributions.”

New work for the dairy nonprofit will educate consumers on sustainable dairy farming practices and address evolving consumer behaviour.

“Dairy remains an important part of the average Albertan’s diet,” says Arlene Dickinson, CEO of Venturepark. “Our work will focus on making dairy more relevant to a new generation of Albertans, establish a strong connection between consumers and producers, and ultimately, to change buying behaviour.”