Flow names new CFO
By Food in Canada StaffBusiness Operations Beverages Editor pick Flow Beverage Corp.
Flow Beverage Corp. appoints Trent MacDonald as chief financial officer. MacDonald brings deep experience in retail operations, operational efficiency and business intelligence in high growth entrepreneurial environments. Devan Pennell, the company’s previous chief financial officer, will be assuming the role of chief strategy officer.
“Flow’s top strategic priority is the profitable growth of the Flow brand. As such, we are adding bench strength to our organization to drive continued operational efficiencies, maximize working capital management and accelerate our path to profitability. I’d like to extend a warm welcome to Trent and thank Devan for his continuing contributions to the Flow executive team,” said Nicholas Reichenbach, founder and CEO Flow.
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