Premier Foods acquires the Spice Tailor
By Food in Canada StaffBusiness Operations Editor pick Premier Foods The Spice Tailor
Premier Foods acquires the Spice Tailor, a premium Indian and South East Asian meal kits and accompaniments brand.
“We have greatly admired the Spice Tailor business for some time and we’re very much looking forward to it joining our existing stable of strong brands. The acquisition is well aligned to our growth strategy and we see a clear opportunity to build on the excellent track record of the Spice Tailor, by leveraging the elements of our proven branded growth model,” said Alex Whitehouse, CEO, Premier Foods. “This acquisition represents a highly complementary geographical fit, and we see significant potential to expand the Spice Tailor’s distribution in all our target markets. We see this as another important milestone for us following the group’s strong performance over recent years. The Spice Tailor is an important addition to accelerate our future growth plans.”
“We’re very pleased that the Spice Tailor will become part of Premier Foods and are looking forward to unlocking further growth for the brand which we have nurtured since its inception. We see Premier with their track record of brand investment and strong commercial relationships, as the perfect fit for the Spice Tailor, driving it onto the next stage of its evolution,” added Adarsh and Anjum Sethia, founders, the Spice Tailor.
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