Food In Canada

Recent promotions expand PSSI’s leadership team

By Food in Canada staff   

Business Operations PSSI

PSSI names Chuck Lamb as senior vice-president of operations for the West Region, and promotes Gina Swenson to vice-president of marketing, effective immediately.

Lamb will oversee the company’s customer relationships and operational initiatives with food processors across the West, Midwest and Northwest Divisions, including all of Canada, Washington, Oregon, California, Idaho, Montana, Wyoming, Colorado, Arizona, Utah, Nevada, Kansas, Nebraska, North Dakota and South Dakota.

“Chuck’s leadership experience and expertise in driving operational excellence in his division make him the perfect addition to our executive leadership team,” said Doug White, COO. “I’m proud of his achievements and look forward to the positive contributions he will continue to bring to our team and our customers across the West region.”

Lamb joined the PSSI team in 2013 with 21 years of industry experience. He started as an area manager and worked his way up to becoming the vice-president of operations in the Southwest Division.


“The operational teams I worked with as VP taught me a lot,” said Lamb. “I’m excited to take that experience and utilize it while working with more than 100 food processors in the West region.”

Gina Swenson, entering her new role as VP of marketing, will work closely with the leadership team to design, implement and monitor effective strategies and comprehensive programs related to internal and external corporate marketing, including lead generation, brand awareness, communications and advertising in support of the company’s strategic initiatives.

“Gina is a visionary leader who thinks strategically and drives our brand positioning across all audiences,” said Jake Watts, sr. vice president of shared services. “We’ve seen the positive impact she has had on PSSI’s brand awareness, marketing and public relations. I am excited to see her grow in her new role as VP and take PSSI’s marketing strategy to the next level.”

With over 25 years of experience in advertising, communications, branding and event planning, Swenson started with PSSI in January 2018 as senior director of marketing. For the past three years, Swenson worked to build her marketing team of creatives to support PSSI’s company communications and marketing initiatives. She directs creative execution and production of all marketing materials for internal and external audiences while maintaining corporate brand standards.

“I’m excited about the growth PSSI has experienced in recent years and I look forward to future opportunities to lead the continued advancement of the PSSI brand and communications as we introduce new programs and initiatives to industries we serve,” said Swenson.

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