Pet food by the book
Thinking of entering Canada’s pet food industry? Be prepared for both regulations and voluntary recommendations
By Treena Hein
In Canada, there is no set of omnibus regulations for pet food products. Instead, they are subject to a smattering of several pieces of Canadian and international legislation.
For example, the Enhanced Animal Health Safeguards, implemented in Canada in July 2007, made it illegal for specified materials to be fed to any animal, including dogs and cats. According to the Pet Food Association of Canada (PFAC), Canadian pet food manufacturers must also comply with the Consumer Packaging and Labelling Act, administered by the Competition Bureau of Industry Canada (see sidebar on page 40). “These regulations specify how pet foods may be marketed to consumers, including how food is named and what information must be included on pet food labels,” the association states. This prohibits false and misleading marketing, adds Dr. Jennifer Adolphe, senior nutritionist at Chilliwack, BC-based Petcurean, and Health Canada also prohibits unsubstantiated health claims in the marketing of pet food.
Importation of pet foods containing animal products are regulated by the Canadian Food Inspection Agency (CFIA). PFAC members also voluntarily manufacture to the nutritional standards set out by the Association of American Feed Control Officials (AAFCO).
Labelling & export
In the 1990s, both consumers and Canadian pet food manufacturers called for a more uniform approach to labelling and advertising of pet food. In response, in 1998 the Competition Bureau organized a working group to develop the Guide for the Labelling and Advertising of Pet Foods. Members of the working group include staff from the Competition Bureau, Agriculture and Agri‑Food Canada, Health Canada, the Canadian Animal Health Institute, Canadian Kennel Club, Canadian Veterinary Medical Association, PFAC and the Pet Industry Joint Advisory Council of Canada. The Guide, finished in 2001, provides a voluntary code of conduct for the labelling and advertising of pet foods, and a benchmark for enforcement of infractions. It also provides for labelling consistency and accuracy, helping Canadian consumers easily understand product contents.
A new ingredient in one Canadian pet food brand is black soldier fly larvae meal, described on the label of KASIKS Grub Formula canned cat and dog food (made by First Mate of North Vancouver) as a “novel protein source.” However, it is further described on the company’s website as “novel, eco-friendly, clean and healthy insect protein.” The meal, along with whole dried larvae and oil, is made by Enterra Feed Corporation of Langley, BC and is used in feed for poultry, farmed fish, pets, wild birds and zoo animals. Enterra says its insect protein ingredients are being tested by some other Canadian pet food makers and are already used by some companies in the U.S.
Regarding labelling and other requirements for export, Canadian pet food-makers must meet the individual regulations of each country they are shipping to, notes PFAC executive director Martha Wilder. “Countries change and update their import requirements on an ongoing basis,” she says, “but there are no current issues pending.” Manufacturers that export to multiple countries have to achieve very high regulatory standards to meet all of the associated requirements, she says, and some also undergo voluntary independent food safety audits.
Changes to come?
There are currently no pending updates or proposals to regulate pet food in Canada, but Petcurean and Edmonton-based Champion Pet Foods both have a wish list of recommendations. “One of the working groups within AAFCO is currently developing recommendations to revise the labelling format on pet foods to make them similar to the Nutrition Facts panels on human foods,” reports Adolphe. “We believe that this is a step in the right direction to help consumers better understand pet food labels.” She adds that with the increasing prevalence of obesity among Canadian pets, Petcurean believes it is important for pet parents to know the calorie content of their pet’s food, which is currently not mandatory in Canada.
Champion’s Regulatory Affairs manager, Chinedu Ogbonna, notes that in the U.S. and most countries, the quality of a pet food product is regulated. However, in Canada it is a voluntary compliance situation, meaning adequate tools to get products to market are lacking. “It will be great to have a more engaged Canadian Market Access Secretariat,” he says. “The current tier system is complex and challenging. Even with our Biologically Appropriate foods, which is a new category of pet foods, market access is still challenging.” Champion would also like to see more agreements like the Canada-EU Comprehensive Economic and Trade Agreement (CETA), particularly with China, and more interaction between the Chinese and Canadian regulators to identify and find ways to eliminate trade barriers. In addition, the company favours the creation of “a mandatory reporting mechanism or portal dedicated to adverse events concerning dogs and cats,” says Ogbonna, “including their foods.”
On the label
Canada’s Consumer Packaging and Labelling Act mandates that the following items be included on pet food labels:
- General name (e.g. cat food).
- Net weight. > Manufacturer or importer contact information.
- In addition, the Competition Bureau’s voluntary Guide for the Labelling and Advertising of Pet Foods states labels should contain, at minimum, the following:
- > List of ingredients by percentage of weight and by common name.
- Feeding instructions. > Guaranteed analysis (for example, maximum or minimum percentage of protein, fat, fibre and moisture). > Nutritional adequacy or intended life stage for which the food is suitable.
- When an ingredient or combination of ingredients makes up 90 per cent or more of the total weight of all ingredients, these ingredients may also form a part of the product name. For example, if the product contains 90 per cent or more beef, it may be called “My Brand Beef Dog Food.”
- A label must not bear a statement or any other representation that has the capacity, tendency or effect of misleading or deceiving consumers with respect to the composition, form, suitability, quality, colour, flavour, performance, method of manufacture or intended use of the product or any of its ingredients.
- Terms such as burger, chunk, patty, cubes, meatballs, croquettes, slice or any other similar terms must not be used to describe a product or an ingredient thereof which does not have substantially the shape, form or composition so represented when it is sold to the retail purchaser.