Mask it

Comax offers Sodium-Masking Flavors, which it says are natural, water-soluble ingredients.

Its sodium-masking flavours can eliminate the potentially unpleasant, salty taste of isotonic beverages, among other products and still emphasize the sweetness inherent in the recipe, says the company.

Comax says its Sodium-Masking Flavors are also used in some juices, pharmaceutical products, dairy goods and other applications where a certain level of sodium is necessary.

The company adds that it can custom-design to suit specific applications.

www.comaxflavours.com