New strategy to put B.C. foods on the global menu
British Columbia’s new international market development strategy aims to increase exports of the province’s agri-food and seafood products
A new international market development strategy is aiming to bring more of B.C.’s agri-food and seafood products to the world.
With an eye on building upon the record $3.5 billion worth of B.C. products exported in 2015, the strategy focuses on providing programs and services that support three key areas: market knowledge, generating investment, and building networks that collectively support success for B.C. companies in the marketplace.
“Our government is proud to support this strategy that encourages export growth and the diversification of markets for B.C. agri-food and seafood products. The strategy will help increase the competitiveness of B.C. companies in the international marketplace and contribute to strengthening the Canadian economy and the middle class,” says Lawrence MacAulay, Minister of Agriculture and Agri-Food.
According to a press release from Agriculture and Agri-Food Canada, the new strategy emphasizes that by accessing customized market profiles, cost-competitive analysis and advisory services, as well as attending market readiness seminars and workshops, B.C. companies can be better informed and prepared to succeed in attracting new customers in new markets.
“The British Columbia government has been working with B.C.’s agrifoods sector to build the market for B.C. products abroad, and we’ve seen results, setting records reaching $3.5 billion in 2015. This strategy will help connect B.C. products with foreign buyers, and with our other efforts at trade shows, trade missions, and trade offices, will continue to bring more dollars and opportunities to B.C. farmers, producers and value-added businesses,” says Norm Letnick, B.C.’s Agriculture Minister.
The strategy also highlights the value of government investment in programs that fund the development of new products, practices or technology, helps B.C. companies prepare for and participate in targeted international marketing, and supports an internationally recognized food safety and traceability system.