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Webinar: Canadian consumer opinions regarding food purchase decisions
March 31 @ 12:00 pm - 12:45 pm
Join Stuart Smyth, Associate Professor, University of Saskatchewan for a discussion on what Canadian consumers think of GM food, following over 20 years of consumption.
This webinar presents the results of a 2018 survey of 506 English-speaking Canadian consumers, about GM food, food labels and purchasing decisions. Results show the two most important factors that impact Canadian consumer food purchase decisions are: price and place of origin (Canadian made). Canadian consumers are responding to surveys about their willingness to consume GM food products in diametric opposition to their actual purchasing behaviour. That is, consumers say they mistrust GM foods, but when consumers are making food purchase decisions in grocery stores, price is the key purchase determining factor.