Oreo launches new cookie, first-ever Meta experience in Canada

Oreo introduces a new limited-edition cookie, the Most Oreo, and unveils the Oreoverse, an interactive, digital world.

The Most Oreo features two chocolate-flavoured cookies sandwiched with creme mixed with Oreo pieces. It will hit shelves at participating retailers across Canada early February.

The Oreoverse invites fans to play multiple levels of cookie-themed games and get the chance to win prizes. Available in both French and English, fans can enter the Oreoverse in Meta Horizon Worlds or by visiting www.oreoverse.ca.

“We’re so excited to dunk into the Oreoverse and give our brand fans a new way to stay playful with a world built on the premise that anything is possible,” said Peter Verlinden, brand manager, Oreo. “The Most Oreo cookie and the Oreoverse give fans a whole new way to playfully engage with us. By scanning the pack, they will ‘dunk into’ the new Oreoverse world and play multiple levels of cookie-themed games and have a chance to win prizes.”