Naturally Imperfect berries
Fruit & Vegetables
Loblaw Companies Limited
Loblaw Companies Limited has expanded its no name Naturally Imperfect line of products.
Consumers can now find Naturally Imperfect frozen blueberries, strawberries, mixed berries, mixed fruit and mangos.
In a press release, the company says the new launches bring its no name Naturally Imperfect line up to 14 products.
The no name Naturally Imperfect line launched in 2015 and is found in select stores such as No Frills, Real Canadian Superstore, Zehrs, Independent, Loblaws, Atlantic Superstore, Maxi and Provigo stores across Canada.
The company says the line includes fruits and vegetables that are smaller in size or have irregular shapes but taste the same as regular produce varieties.
The no name Naturally Imperfect line costs up to 30 per cent less than traditional produce options.