Laza Food & Beverage Inc. of Guelph, Ont. launched new branding for its line of Hibiscus tea beverages.
The company says the branding includes new features with clear and consistent messaging, labels and web presence.
The reason for the rebranding was so consumers could more easily access information about the company’s teas, the flavours and the benefits.
The labels are now full-bottle sleeves that provide clear product descriptions with unique colour schemes.
The beverages come in 473-mL bottles and the new labels mean there’s likely to be less damage from the manufacturing plant to the retail store and to the consumer.
Consumers will also find the a new and updated website and social media presence.