Kellogg’s Rxbar debuts granola line

Rxbar launches a granola line with three flavours: Original, Peanut Butter and Chocolate. Rxbar Granola offers 10 g of protein per serving.

“Thanks to simple, protein-packed ingredients, Rxbar Granola has an unbeatable crunch, flavour and texture that will fuel fans’ active lifestyles and upgrade their breakfast, lunch or snack game from here on out,” said Eileen Flaherty, senior brand manager, Rxbar.

Rxbar is also expanding with a new fruit flavour and the first reveal from the new Rxbar Craft Batch line: Strawberry Rxbar.

Craft Batch is a yearly initiative to debut new flavours created with consumer trends and Rxbar fan feedback in mind. Rxbar Craft Batch will introduce one new flavour per year and Strawberry is the first launch for the new line.