TORONTO—On December 14, 2018, following strong success across North America with its core product, Flow Alkaline Spring Water, the premium, naturally alkaline spring water brand from Canada announces the launch of its functional beverage line—Flow Glow infused with cannabis compound CBD (Cannabidiol) available in select markets, powerful botanical and antioxidant ingredients, and Flow 100 per cent naturally alkaline spring water.
“Flow Glow is ultra-hydrating, mineral-rich H2O super food. With Flow Glow, you can hydrate and nourish your cells to the fullest with naturally occurring minerals, powerful antioxidants and the qualities of CBD,” said Flow Alkaline Spring Water founder and chief executive officer Nicholas Reichenbach. “This super- charged, super-water is designed to help our five million plus consumers achieve their daily wellness goals more easily.”
With Flow Glow, Flow is taking the alkaline water that consumers have come to love and turning it into a complete wellness water with added botanical extracts and antioxidants, as well as infused with CBD (in select countries and states, where CBD products are available) in concentrated 330ml format.
Through consumer research*, Flow has discovered 63 per cent of adult Canadians are familiar with CBD, with 40 per cent already consuming it for both recreational and medicinal purposes, and 67 per cent interested in consuming it in the future. With the demand in market, Flow is pleased to be working with industry leaders and experts to offer an innovative wellness product like this to help consumers achieve their health goals.
Flow recently launched the first organic flavoured premium alkaline water to the market last year. The 100 per cent naturally alkaline certified-organic flavour options are ideal for consumers looking for optimal hydration, health, and amazing taste. Four distinct and refreshing flavour options are now available in North America: Cucumber + Mint, Lemon + Ginger, Strawberry + Rose and Watermelon + Lime with two more launching in 2019: Grapefruit + Elderflower, and Blackberry + Hibiscus.
About Flow Alkaline Spring Water
Flow is a brand on the forefront of the sustainable water movement, providing naturally alkaline Canadian spring water while maintaining responsible business practices including sustainability and social good. The B-Corp Certified brand was founded in 2015 by entrepreneur Nicholas Reichenbach. Flow is mindfully-sourced from the founder’s family-owned artesian spring in South Bruce County, Ontario; a natural source virtually untouched by man or machine. Flow is uniquely packaged in a Tetra Pak paper carton made from nearly 70 percent renewable resources. Due to its unique origins, Flow’s water is filled with naturally occurring electrolytes, essential minerals, and an alkaline pH of 8.1. Flow is available in over 15,000 retailers across North America and Europe including Whole Foods, Loblaws, Sobeys, Metro and Farm Boy in Canada; Whole Foods Market, Sprouts Farmers Market, Safeway, Bristol Farms, Earth Fare, Central Market, Jewel Osco, Gelson’s, and Kowalski’s in the US; and DrinkSupermarket.com in the UK. For more information on Flow Glow visit www.flowglow.com, and for Flow visit www.flowhydration.com.
*Study conducted for Flow Alkaline Spring Water by third party consultant of approximately 400 English-speaking Canadian consumers. The survey was conducted in November 2018 to better understand perceptions and preferences of CBD and CBD-related products.
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