Food In Canada

Fit4style Protein Cup


Matok V’Kal has launched Fit4style Protein Cup, a post-workout hot protein beverage for those cold winter days. The vegan protein shake contains 21g of protein and amino acids, in a lactose-free and soy-free beverage.

Proteins are dispersible in cold water and can coagulate when heated, but it’s possible to have a piping hot drink that is rich in protein. Active consumers can now gain nutrition through Fit4style Protein Cup, which helps them maximize their exercise program. The powdered mixture comes in three flavors: salted caramel, vanilla, and coffee.

“The challenge of developing a heated protein drink was to find a creative solution that allows active consumers enjoy a hot, flavorful drink after hitting the gym or engaging in other strenuous activities,” said Noam Kaplan, CEO of Matok V’Kal. “Proteins aren’t readily dispersible in hot water, so we had to overcome this problem through a painstaking process of combination and application of the essential ingredients for the formula.”

Fit4style Protein Cup is the second product for sport nutrition launched by Matok V’Kal in 2019. Fit4style Energy Spray was launched last month, providing energy for consumers during sport activity. The spray can boost stamina for up to 75 minutes during high-endurance workouts and sports activities, without caffeine or other stimulants.