GURU, a Quebec-based company, has introduced monk fruit as a natural sweetener to its Organic Lite drink.
The company says using monk fruit is a first in Canada.
According to GURU, the monk fruit’s flesh has a sweetening power 300 times that of white sugar. The sweet taste comes from the juice of the monk fruit and is naturally flavoured, providing a fruity taste but without the calories.
GURU says the new Lite version of its GURU energy drink is certified organic, like all the brand’s products. Approved by ECOCERT Canada and verified GMO-free, gluten-free and vegan, the ORGANIC LITE drink has only 20 calories.
GURU drinks are infused with organic energizing plants (green tea, ginseng, guarana, echinacea) and enhanced by other ingredients such as organic stevia and lemon juice, as well as juice from the famed monk fruit.
The drink is available online, in most grocery stores, pharmacies and convenience stores.
A Must Read for all food & beverages industry personnel
Canada’s national food & beverage processing authority
Serving the Canadian food & beverage processing industry for over 80 years!
FREE to qualified industry professionals