Chocolate & peanut butter innovation
Hershey Canada is making Reese lovers’ dreams come true with the launch of Reese Big Cup stuffed with Reese’s Pieces Candy. This new innovation is a delicious mashup of two brand favorites: Reese’s Pieces inside of a Reese Peanut Butter Cup.
From the introduction of Reese Sticks in 2012, to Reese Spreads in 2015 and Reese Mix in 2016, Reese has recently been pushing the boundaries of how peanut butter and chocolate can be consumed and enjoyed. Now, Reese Big Cup stuffed with Reese’s Pieces Candy is another game changer for the Reese brand.
“Reese Peanut Butter Cups and Reese’s Pieces have joined forces to create one mind-blowing delicious cup of goodness,” says Pete Vanslyke, Senior Director Marketing at Hershey Canada. “Reese Big Cup Stuffed with Pieces is the iconic combination of chocolate and peanut butter taken to a whole new level. It’s awesome meets awesome.”