Always & only honey

HoneyBar Products has rebranded its HoneyBars snack bars with a new brand image, new flavours, and new packaging formats. The new branding includes the tag line “always & only honey” to highlight the fact that honey is the only sweetener and binder used in these bars. The new flavours include Quinoa & Cranberry, Ginger Spice, Peanut Butter & Jam, Lemon & Sesame, and Apple Nut; and the company has also kept its original flavours of Trail Mix and Sweet & Salty. The new packaging consists of 15-bar display boxes for individual bar sales and a new five-bar retail carton with a window that allows consumers to see exactly what they are purchasing. www.honeybar.ca