Birgit Blain
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Private Label Pros & Cons
Food processors often ask me if they should enter the private label arena. As is the case with most questions about the food business, my answer is “it depends.” If you are considering private label, here are some insights to…
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Cronut Burger lessons
This unfortunate incident is a learning opportunity for packaged food brands and foodservice operators at someone else’s expense.
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Best Before Date Confusion
Consumers don’t understand what best before dates really mean. And in my experience, some brand owners don’t make the connection between best before dates and protecting consumer trust in their brand. So, this is my attempt to clear up…
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Beware of Gluten-Free Claims
Gluten-free has spread like wildfire. In hot pursuit of sales, brand owners are jumping on the bandwagon and gluten-free products appear to have taken over the grocery aisles. Through participation in Canadian Celiac Association (CCA) conferences, I have learned a great deal…
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How traceability can increase profitability
In her new column, Birgit Blain discusses ways in which food processors can turn traceability requirements into a positive, value-added proposition
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