Food In Canada


Birgit Blain

Birgit Blain
  • Opinion

    Recipe to Retail (Part 3): Getting Inside the Customer’s Head

    July 8, 2015 by Birgit Blain

    No matter how incredibly delicious a product is, taste alone does not guarantee commercial success. Getting to know the customer and meeting their needs are key ingredients for building a sustainable brand. Food brands must cater to two types of

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  • Opinion

    Recipe to Retail (Part 2): Cracking the Competition

    May 7, 2015 by Birgit Blain

    Thousands of packaged food products are launched annually in Canada. The success rate is remarkably low. According to Nielsen, a global consumer research firm, over 85% of new products survive less than a year. That includes national brands with immense

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  • News

    Transforming recipes into packaged products

    March 19, 2015 by Birgit Blain

      For chefs aspiring to see their creations on retail store shelves, there is much they need to know. This is the first in a series of articles about entering the packaged foods arena and positioning a brand for success.

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  • Opinion

    Who cares about French translation?

    March 19, 2015 by Birgit Blain

    An American brand owner planning to launch in the Canadian market, told me they don’t need a French translator for their labels because they can use Google. Really? Have you ever heard a joke translated from another language? It’s not

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  • Opinion

    Product Innovations at GIC

    December 18, 2014 by Birgit Blain

    Innovation is often the result of trying to solve a problem. The more painful and widespread the problem, the greater the chance of commercial success. At the Grocery Innovations Canada (GIC) trade show it was about solutions for retailers and

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  • Opinion

    Promotions: Are print flyers becoming obsolete?

    December 18, 2014 by Birgit Blain

    Getting products listed at retailers can be a challenge, and that is only the beginning. Keeping them on-shelf and getting them into shopping carts requires ongoing advertising and promotions that may include ad placement in store flyers. With the emergence

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  • News

    Canadian Food Shopping Trends

    November 18, 2014 by Birgit Blain

    At the Food Trends Forecast 2014 conference hosted by NSF GFTC, Carman Allison, VP Consumer Insights at Nielsen, shared the factors that are influencing CPG growth. Canada’s economy continues to be fragile and consumers have remained cautious since the recession

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  • News

    How to Earn Consumer Trust

    November 10, 2014 by Birgit Blain

    “Trust me, I’m not a doctor, but I play one on TV.” This statement demonstrates that trust must be earned. What does “trust” really mean? Merriam-Webster’s dictionary defines it as a “belief that someone or something is reliable, good, honest,

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  • Opinion

    GIC Promotes Community Support

    October 22, 2014 by Birgit Blain

    Thanksgiving and Christmas holiday seasons remind us to share earth’s bounty, but food insecurity is not seasonal, it’s a year round problem. The number of people calling on Greater Toronto Area food banks for support is rising, with over 1

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  • Opinion

    Canadian Food Innovators

    September 24, 2014 by Birgit Blain

    At this year’s CHFA (Canadian Health Food Association) show in Toronto, some Canadian brands stood out as true innovators. Here are two companies that impressed me. U-Be-Livin-Smart, founded in 2012, is on a roll to building a sustainable brand. Their

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