Food In Canada


Birgit Blain

Birgit Blain
  • Opinion

    Innovation Inspiration from GIC

    November 1, 2016 by Birgit Blain

    Trade shows can reveal a wealth of innovative ideas and this year’s Grocery Innovations Canada show (GIC) was no exception. Here are four brands that demonstrate how innovation strategies can deliver better solutions to meet changing consumer needs. Convenience is

    Read more →
  • Opinion

    Health Food Barometer: 7 Opportunities

    October 14, 2016 by Birgit Blain

    With today’s rapid rate of new product launches, it’s crucial for brand owners to keep an eye on food trends. The CHFA East trade show is an excellent barometer to gauge changes in the health food movement and spot emerging

    Read more →
  • Opinion

    Regulatory Labelling: Protect Your Business

    August 9, 2016 by Birgit Blain

    RECIPE TO RETAIL: Part 8 Sometimes brand owners make bad business decisions that can damage their brand, like trying to save money on the regulatory aspect of food labels. Regulatory labelling should not be approached as a do-it-yourself project. Legislation

    Read more →
  • Opinion

    How to Make Better Decisions

    July 26, 2016 by Birgit Blain

    Food processors and brand owners frequently need to deal with complex decisions. How can we increase output, reduce costs, sell more and improve profitability?   As we go through the decision making process, many biases affect the quality of our decisions.

    Read more →
  • Opinion

    Packaging: Much more than a pretty face

    June 23, 2016 by Birgit Blain

    RECIPE TO RETAIL: Part 7 Packaging is a huge investment. Jumping into label design without a plan is like baking a cake without a recipe. Packaging mistakes can be costly resulting in lost sales and expensive redesigns and packaging write-offs. Optimizing

    Read more →
  • Opinion

    Transforming recipes into formulations

    April 11, 2016 by Birgit Blain

    It all starts with “the big idea.” But not every big idea is destined for success. Here are some essential factors to keep in mind throughout the product development process.   Build a foundation In previous articles I explored how

    Read more →
  • Opinion

    How Food Safety Culture can protect and grow your bottom line

    March 4, 2016 by Birgit Blain

    If you’re in the food business, ensuring your products are safe is a moral obligation   What does food safety culture look like (in layman’s terms)? Food safety is not only a business priority; it is ingrained throughout the company

    Read more →
  • Opinion

    What can a marketing plan do for you?

    February 11, 2016 by Birgit Blain

    Recipe to Retail (Part 5) Are you flying by the seat of your pants? You are, if you don’t have a marketing plan. Developing a product, persuading retailers to list it and motivating consumers to buy it requires sound decision making and

    Read more →
  • Opinion

    Trade Shows: 11 Ways to Get the Biggest Bang for Your Buck

    December 21, 2015 by Birgit Blain

    Exhibiting at trade or consumer shows may be expensive and time-consuming, but it’s an investment that can significantly benefit your brand. How to maximize ROI? Having a plan is the first step. But, a plan is only as good as

    Read more →
  • Opinion

    Is Low GI the next trend?

    October 27, 2015 by Birgit Blain

    Food marketers are always looking for the next big thing. Will low GI (glycemic index) be the next trend?  What is the glycemic index? The Canadian Diabetes Association defines it as “a measurement of how quickly a specific type of

    Read more →