Food In Canada


Birgit Blain

Birgit Blain
  • Opinion

    How Healthy Crunch cultivated a rapidly growing brand

    January 9, 2017 by Birgit Blain

    Brand owners dream of retail chains eager to list their products. But it’s a challenge in today’s rapidly changing market where shelf space is limited and brands jockey for attention. Here is how one brand took the bull by the

    Read more →
  • Opinion

    Ingredients Provide Solutions

    December 8, 2016 by Birgit Blain

    The food ingredients industry is continually evolving to help food processors keep pace with changing consumer trends. Ingredient manufacturers and distributors are bursting with solutions that: enhance flavour, mouthfeel and eye-appeal; reduce less desirable nutrients like sugar and sodium; replace

    Read more →
  • Opinion

    Innovation Inspiration from GIC

    November 1, 2016 by Birgit Blain

    Trade shows can reveal a wealth of innovative ideas and this year’s Grocery Innovations Canada show (GIC) was no exception. Here are four brands that demonstrate how innovation strategies can deliver better solutions to meet changing consumer needs. Convenience is

    Read more →
  • Opinion

    Health Food Barometer: 7 Opportunities

    October 14, 2016 by Birgit Blain

    With today’s rapid rate of new product launches, it’s crucial for brand owners to keep an eye on food trends. The CHFA East trade show is an excellent barometer to gauge changes in the health food movement and spot emerging

    Read more →
  • Opinion

    Regulatory Labelling: Protect Your Business

    August 9, 2016 by Birgit Blain

    RECIPE TO RETAIL: Part 8 Sometimes brand owners make bad business decisions that can damage their brand, like trying to save money on the regulatory aspect of food labels. Regulatory labelling should not be approached as a do-it-yourself project. Legislation

    Read more →
  • Opinion

    How to Make Better Decisions

    July 26, 2016 by Birgit Blain

    Food processors and brand owners frequently need to deal with complex decisions. How can we increase output, reduce costs, sell more and improve profitability?   As we go through the decision making process, many biases affect the quality of our decisions.

    Read more →
  • Opinion

    Packaging: Much more than a pretty face

    June 23, 2016 by Birgit Blain

    RECIPE TO RETAIL: Part 7 Packaging is a huge investment. Jumping into label design without a plan is like baking a cake without a recipe. Packaging mistakes can be costly resulting in lost sales and expensive redesigns and packaging write-offs. Optimizing

    Read more →
  • Opinion

    Transforming recipes into formulations

    April 11, 2016 by Birgit Blain

    It all starts with “the big idea.” But not every big idea is destined for success. Here are some essential factors to keep in mind throughout the product development process.   Build a foundation In previous articles I explored how

    Read more →
  • Opinion

    How Food Safety Culture can protect and grow your bottom line

    March 4, 2016 by Birgit Blain

    If you’re in the food business, ensuring your products are safe is a moral obligation   What does food safety culture look like (in layman’s terms)? Food safety is not only a business priority; it is ingrained throughout the company

    Read more →
  • Opinion

    What can a marketing plan do for you?

    February 11, 2016 by Birgit Blain

    Recipe to Retail (Part 5) Are you flying by the seat of your pants? You are, if you don’t have a marketing plan. Developing a product, persuading retailers to list it and motivating consumers to buy it requires sound decision making and

    Read more →