Food In Canada


Birgit Blain

Birgit Blain
  • Opinion

    Plant-based Takes Root at CHFA East

    October 1, 2019 by Birgit Blain

    CHFA East in Toronto has evolved to become a leading food trade show and barometer for trends. As expected, “plant-based” food and beverages was a widespread theme at this year’s show. Is This The New Cauliflower? Okra is not one

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  • Feature

    Food entrepreneurs: Jumping in with eyes wide closed!

    August 1, 2019 by Birgit Blain

    What to think about before creating a food product

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  • Opinion

    Curbing Deceptive Marketing

    July 26, 2019 by Birgit Blain

    RECIPE TO RETAIL: Part 19… Consumers don’t like to be manipulated, but brands manipulate us all the time. Case in point, a can of Canada Dry Ginger Ale highlights “Made from Real Ginger”, but “ginger” is nowhere to be found in

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  • Feature

    Curbing deceptive marketing

    June 1, 2019 by Birgit Blain

    Consumers don’t like to be manipulated, but brands manipulate us all the time. Case in point, a can of Canada Dry Ginger Ale highlights “Made from Real Ginger,” but “ginger” is nowhere to be found in the ingredient list, only

    Read more →
  • Opinion

    TIME FOR A DIET? Practice portfolio management

    May 7, 2019 by Birgit Blain

    RECIPE TO RETAIL: Part 18… Many food brands suffer from overweight product portfolios. I listen to clients eagerly talk about all the new items in their product development pipeline. Launching products is exciting and gives brands something to crow about,

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  • Opinion

    Benefits of a SWOT

    March 26, 2019 by Birgit Blain

    RECIPE TO RETAIL: Part 17… Before embarking on a new project with a client, we often guide them through a SWOT analysis. What is a SWOT Analysis? It is a management tool to assess your business from different perspectives and

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  • Opinion

    7 Nifty Grocery Innovations

    November 7, 2018 by Birgit Blain

    Every trade show is an opportunity to gain insights to share with our clients. GIC (Grocery Innovations Canada) in Toronto is no exception, enabling me to identify co-packers, ingredient suppliers, emerging trends and unique concepts to inspire product development. Check

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  • Opinion

    CHFA Show Takeaways

    October 17, 2018 by Birgit Blain

    As a packaged foods consultant, I nibble my way through trade shows to keep abreast of emerging and evolving trends and share insights with our clients. The CHFA East show in Toronto unwrapped new twists on prevailing food trends, providing inspiration

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  • Opinion

    Increase Sales with Exemplary Customer Service

    August 30, 2018 by Birgit Blain

    RECIPE TO RETAIL: Part 16… When consumers take the time to complain about your product, thank them! Why? It creates countless opportunities for your business. Here’s how: You have a chance to retain a customer. Acquiring new customers costs significantly

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  • Opinion

    The Point of Difference: How to Stand Out from Competitors

    July 27, 2018 by Birgit Blain

    RECIPE TO RETAIL: Part 15… With the glut of food products in North America, it’s not easy to stand out and be noticed by consumers. Powerful global giants who shout the loudest get the attention. Where does that leave smaller

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