Food In Canada


Birgit Blain

Birgit Blain
  • Opinion

    TIME FOR A DIET? Practice portfolio management

    May 7, 2019 by Birgit Blain

    RECIPE TO RETAIL: Part 18… Many food brands suffer from overweight product portfolios. I listen to clients eagerly talk about all the new items in their product development pipeline. Launching products is exciting and gives brands something to crow about,

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  • Opinion

    Benefits of a SWOT

    March 26, 2019 by Birgit Blain

    RECIPE TO RETAIL: Part 17… Before embarking on a new project with a client, we often guide them through a SWOT analysis. What is a SWOT Analysis? It is a management tool to assess your business from different perspectives and

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  • Opinion

    7 Nifty Grocery Innovations

    November 7, 2018 by Birgit Blain

    Every trade show is an opportunity to gain insights to share with our clients. GIC (Grocery Innovations Canada) in Toronto is no exception, enabling me to identify co-packers, ingredient suppliers, emerging trends and unique concepts to inspire product development. Check

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  • Opinion

    CHFA Show Takeaways

    October 17, 2018 by Birgit Blain

    As a packaged foods consultant, I nibble my way through trade shows to keep abreast of emerging and evolving trends and share insights with our clients. The CHFA East show in Toronto unwrapped new twists on prevailing food trends, providing inspiration

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  • Opinion

    Increase Sales with Exemplary Customer Service

    August 30, 2018 by Birgit Blain

    RECIPE TO RETAIL: Part 16… When consumers take the time to complain about your product, thank them! Why? It creates countless opportunities for your business. Here’s how: You have a chance to retain a customer. Acquiring new customers costs significantly

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  • Opinion

    The Point of Difference: How to Stand Out from Competitors

    July 27, 2018 by Birgit Blain

    RECIPE TO RETAIL: Part 15… With the glut of food products in North America, it’s not easy to stand out and be noticed by consumers. Powerful global giants who shout the loudest get the attention. Where does that leave smaller

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  • Opinion

    Trademarks Mean Business

    April 24, 2018 by Birgit Blain

    RECIPE TO RETAIL: Part 14…  What comes to mind when you hear the name President’s Choice? Premium quality? Trustworthy? Convenience? Depending on your experience with the brand, the name immediately conjures up an impression of what the brand represents. That’s

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  • Opinion

    Convenience Sells!

    April 6, 2018 by Birgit Blain

    Trade shows are a great way to inspire the next big idea and find suppliers. This year’s Restaurants Canada show was no exception. Convenience was a common theme and IT SELLS – be it ready-to-eat, heat-‘n’-serve, meal solutions, portion packs, portability or

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  • Opinion

    Rebranding Energy Spheres

    February 16, 2018 by Birgit Blain

    RECIPE TO RETAIL: Part 13…  Brands evolve over time, sometimes changing the messaging and packaging several times to “get it right.” This is expensive, time consuming and disrupts the business. It also confuses loyal customers who cannot find the old

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  • Opinion

    Canadian Cutting-Edge Innovation

    January 18, 2018 by Birgit Blain

    Canada is famous for maple syrup, poutine and now, the invention of 100% compostable single-cup coffee pods. The advent of K-Cups took the coffee category by storm, stacking up annual sales in the billions. Unfortunately it also created an enormous

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