Food In Canada


Birgit Blain

Birgit Blain
  • Opinion

    Packaging Misconceptions Unwrapped

    July 22, 2020 by Birgit Blain

    RECIPE TO RETAIL: Part 23… In this age of plastic dependency and growing mountains of packaging waste, brand owners need to take responsibility. The consumer conscience is shifting in favour of sustainable packaging and affecting purchase decisions. Before jumping on

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  • Opinion

    RC Show Faves

    May 7, 2020 by Birgit Blain

    Toronto’s annual RC Show, Canada’s largest foodservice and hospitality event, is a treasure trove of inspiration for CPG businesses.   Edible Plastic Straw Alternative Plastic straws have been earmarked for extinction. In response, Planetkitchen introduces SUPERSTRAW, the edible drinking straw. The

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  • Opinion

    Beware of Overpromising

    April 29, 2020 by Birgit Blain

    RECIPE TO RETAIL: Part 22… Have you ever been disappointed after opening a food package, when the contents don’t look like the picture? Brands often embellish images on packaging to entice shoppers to buy their products. A picture is truly

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  • Opinion

    Minding the Money: Healthy Finance Tips

    March 20, 2020 by Birgit Blain

    RECIPE TO RETAIL: Part 21… Financial competence is crucial for survival in today’s hyper-competitive market. Managing the finances of a food business is especially challenging because margins can be low and supermarkets negotiate hard for EDLC (every day low cost).

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  • Opinion

    Nielsen Insights from Thought Leadership CEO Conference

    December 11, 2019 by Birgit Blain

    Competition is fierce among Canada’s packaged food brands. Arming yourself with knowledge about the challenges your customers face enables you to devise solutions that will resonate and increase listing opportunities. Brick and mortar food stores are changing, fast. Food retailers

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  • Opinion

    7 Take-Aways from Grocery Innovations

    November 21, 2019 by Birgit Blain

    Savvy brand owners check out trade shows like Grocery Innovations Canada (GIC) to unwrap a host of business opportunities. Here are some insights from this year’s show to stimulate your creative juices.   Solving the Breakfast Conundrum Oasis® Morning Smoothie rises

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  • Opinion

    Plant-based Takes Root at CHFA East

    October 1, 2019 by Birgit Blain

    CHFA East in Toronto has evolved to become a leading food trade show and barometer for trends. As expected, “plant-based” food and beverages was a widespread theme at this year’s show. Is This The New Cauliflower? Okra is not one

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  • Feature

    Food entrepreneurs: Jumping in with eyes wide closed!

    August 1, 2019 by Birgit Blain

    What to think about before creating a food product

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  • Opinion

    Curbing Deceptive Marketing

    July 26, 2019 by Birgit Blain

    RECIPE TO RETAIL: Part 19… Consumers don’t like to be manipulated, but brands manipulate us all the time. Case in point, a can of Canada Dry Ginger Ale highlights “Made from Real Ginger”, but “ginger” is nowhere to be found in

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  • Feature

    Curbing deceptive marketing

    June 1, 2019 by Birgit Blain

    Consumers don’t like to be manipulated, but brands manipulate us all the time. Case in point, a can of Canada Dry Ginger Ale highlights “Made from Real Ginger,” but “ginger” is nowhere to be found in the ingredient list, only

    Read more →

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