Developing a national food strategy for the Canadian food and beverage industry is key, writes Gary Fread. But with major changes coming at the sector, developing a strategy is fraught with challenges. Here are some of the big ones
The market is complex. Canada’s innovation strategy must not only cover the product complexity, but also ensure sound environmental performance in the entire value chain as well as cost effective, high-quality foods (think Lean/Six Sigma) to enable us to beat our competition.