Coke pitches in to clean up

Halifax, N.S. – Coca-Cola Canada employees are rolling up their sleeves in communities across the country for the Great Canadian Shoreline Cleanup.

The cleanup effort, an initiative of the Vancouver Aquarium and the World Wildlife Fund Canada, is a grassroots program promoting education about shoreline conservation issues and watershed protection. The annual event encourages Canadians to help rehabilitate shoreline areas, including lakes and rivers.

This year, nearly 1,000 Coca-Cola employees from 30 different facilities in communities across Canada are helping with the shoreline cleanup. Last year 47,000 Canadians coast-to-coast participated in the event.

Rainwater harvesting

As well as pitching in with the cleanup efforts, Coca-Cola presented 125 rain barrels to five community groups in Halifax, N.S.,

Nearly 100 Coca-Cola Canada employees helped clean up a section of the Don River at Ernest Thompson Seton Park. The company donated concentrate barrels to the Toronto and Region Conservation Authority to be converted into rain barrels.

Montreal, Que., Toronto, Ont., Calgary, Alta., and Richmond, B.C. The barrels, converted from the concentrate barrels the company uses during manufacturing, will be used as rainwater harvesting containers.

“Water is an essential ingredient in our beverages and we recognize our responsibility to protect this resource,” says Kevin Warren, president of Coca-Cola Refreshments Canada. “We’re engaged in initiatives like the Great Canadian Shoreline Cleanup to encourage employees and other community members to get involved. We can all do more working with others than we can on our own.”