Victoria, B.C. – The B.C. and federal governments have announced the creation of a $5-million Beef Market Research and Development Program. As well as encouraging innovation in B.C.’s cattle industry, the program is designed to help grow new markets and improve profitability.
The new initiative is the result of the Ranching Task Force, which was set up in 2009 to identify challenges and opportunities for B.C.’s ranching and cattle industry. Last year the province announced an action plan to improve the competitive environment for the industry.
The program is currently seeking project proposals that create long-term industry benefits, including new product development, domestic and emerging market research, trade missions, and producer and consumer education. It is open to producers and processors, marketing organizations, co-operatives, producer and processor groups, post-secondary research institutions, and non-governmental organizations. For more information on the program or to apply for funding, visit www.ranchingtaskforce.gov.bc.ca
“This program is one of the most important commitments to come out of the Ranching Task Force,” noted B.C. Agriculture Minister Don McRae in making the announcement. “It provides the support our ranchers need to open new markets and engage in forward-thinking business and product innovation. This work will ensure our beef industry remains a sustainable and prosperous part of B.C.’s economy.”