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Health Canada, FCPC launch initiative


Health Canada and the Food & Consumer Products of Canada (FCPC) together have launched the Nutrition Facts Education Campaign.

The announcement was made Oct. 22.

The purpose of the campaign is to help Canadians make informed food choices.

To do this, Health Canada and the FCPC have developed a multi-media Nutrition Facts Education Campaign that focuses on increasing Canadians’ understanding of the Nutrition Facts table and in particular the % Daily Value.

The initiative includes a multi-faceted approach to explaining % Daily Value to consumers.

This includes messaging that will appear on food packages, in-store and in national media (print, television, online), directing Canadians to Health Canada’s educational website.

The website, www.healthcanada.gc.ca/dailyvalue, will have information and tips on how to use % Daily Value to make healthier food choices.

FCPC says the initiative will help consumers when choosing a food or trying to decide between two comparable products.

Using the % Daily Value will provide consumers with a quick way to know if a packaged food contains a little or a lot of a nutrient.