Everyone is getting into the foodservice game. How can meal solution providers compete? By differentiating their offering and responding to consumer needs.
Relieving consumer pain
HMR sales have grown 9% because time-starved, value-seeking consumers are looking for solutions to their daily “what’s for dinner?” dilemma.
One innovative brand helps suppliers of ready-to-cook meal solutions offer a range of healthy options that includes low sodium, low fat, gluten-free, vegetarian/vegan and kids meals.
KLEARCOOK™ PRO and KLEARCOOK™ VACPAC are modern versions of the “en papillote” method of cooking in parchment. This clear, high temperature cooking film for the oven, microwave, deep fryer or skillet withstands temperatures up to 425°F. Food cooks in a pressurized environment, locking in flavour and nutrients, and requiring little added oil or salt.
These products are available in a variety of formats – individual culinary sheets, VACPAC pouches and roll stock – for industrial production, production kitchen, restaurant and catering applications.
Benefits for consumers
Single serve meals in KlearCook™ can be designed for consumers seeking:
- fast, flavourful, healthy meals;
- effortless entertaining that wows guests with a dramatic presentation; and
- quick clean up with no pots and pans to wash.
The chefs at KLEARCOOK™ are ready to provide recipes and customized solutions. By leveraging this innovative product, foodservice suppliers can differentiate themselves and make consumers’ lives easier. www.KlearCook.com
As a packaged foods consultant specializing in strategy, brand and packaging development, Birgit Blain makes brands more saleable. Her experience includes 17 years with Loblaw Brands and President’s Choice®. Learn more at www.BBandAssoc.com. Contact Birgit at Birgit@BBandAssoc.com.